Nutravita Essentials Range

Nutravita is on a mission to create a healthier world by offering a range of affordable nutritional products and health & wellbeing accessories. It is a leading nutrition brand that cares deeply for its customers and the world around it, and all of its nutritional supplements and essential wellbeing products are of the highest quality.​

 

A key part of my role with Nutravita was to work on uplifting product ranges. The new Essentials range was new to the supplements market and needed to have branding that would attract consumers to supplements that packed all the benefits of the core range, but at a cheaper price point. Another benefit of the Essentials range was less packaging than the core range, which ensured the product reached the consumer via faster shipping through Amazon.

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The following Vitamin D3 4000IU assets are a sample from the 100+ assets, created using Photoshop and then uploaded to Figma for an easy rollout across the Nutravita website and Amazon product pages. The new product range launched with results that were exceedingly successful compared to the predicted forecast.

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