E45

Quality skincare, every day. For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin. The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.

While working with E45, the brand went through a brand acquisition and I was entrusted with delivering consistently high-quality creative output across multiple touchpoints, and playing a key role in maintaining and evolving the brand’s visual identity. I led the development and execution of brand assets, ensuring alignment with E45’s new established guidelines and evolved branding.

My daily responsibilities spanned a wide range of digital design work, including the creation of website assets, email campaigns, and performance-driven social media content. I was heavily relied upon to translate strategic objectives into visually compelling designs, and I assisted in managing photography projects from concept through to execution, producing high-quality imagery that supported product storytelling and campaign narratives. This included art direction, styling, and post-production, ensuring all visual content remained cohesive and on-brand.

I also played a critical role in the development of social media advertising, and designs tailored to reach across multiple platforms and audiences. My ability to consistently deliver under tight deadlines, while maintaining a meticulous attention to detail, made me a dependable and trusted contributor within the team. Overall, I was relied upon as a key creative resource, known for producing polished, impactful work that upheld the brand’s standards and supported its commercial objectives.

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